While reading this story on vice.com about Universal Music Group (UMG) -- the powerhouse label that represents Lady Gaga, Ariana Grande, and Jay-Z -- forming an NFT band made up of cartoon ape JPEGs “owned” by some guy, it has become clear that the NFT hype bubble has inflated beyond anyone's wildest expectations. Continue Reading →
Here's a headline from today's tech news: "Ethereum Game Axie Infinity Launches Ronin DEX, SLP Token Spikes 74% -- The Ethereum-based crypto game just added utility to its sidechain with the Katana DEX—and now its tokens are pumping." If you work in brand marketing, technology, media, or finance and you do not understand every word of the announcement above, it's time to level up. Continue Reading →

What is the Metaverse?

The metaverse is all the rage right now. Facebook believes so heavily in the metaverse that it plans to rename itself to tie into its metaverse-based future. Shelly Palmer talks with Bianca Peters and Raegan Medgie about what the metaverse is -- and why you should care. Continue Reading →

The Metazoic Era

Wall-E
As we transition from the Cenozoic Era (the age of mammals) to the Metazoic Era (the age of metaverses), it should be noted that the vast majority of people entrapped and addicted to social media already live in a metaverse. Social media platforms have nothing to do with reality; the environments depict aspirational worlds where everyone is their very best self. In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Mark Zuckerberg has an idea. Continue Reading →

The Deepest Deepfake of All

The interviewer asked, "Is that image real"? There's no way to tell. "What about this video?" It's hard to say. "You can't tell if that's real or fake either." No. Not without analyzing it. "Well, what about the prose? Did a human write this sentence?" It's possible, but it would not surprise me to learn that it was machine generated. "What about the voice in the video?" It's sonically perfect. I'd say 60/40 it's a machine, but I'd need to hear a few more sentences to be sure. "So, what you're saying is that I can't trust my eyes or my ears?" Yes. That's what I'm saying. "Is this the end of truth?" Continue Reading →
Oculus Quest 2 users have a new space to explore: Horizon Workrooms, Facebook's vision for how we will do business in the metaverse. If you're worried that creating an avatar and doing business as a cartoon character isn't on-brand for you or your company, think again. Continue Reading →

NFT Sector Snapshot

NFTs
Sales of NFTs have topped $2.5 billion since January 2021, and more than $2 billion has been invested in the sector this year. Here's a quick overview of the NFT projects and transactions that have my attention, and a look at some emerging NFT trends. Continue Reading →
The first time I saw the word "Metaverse" was in Neal Stephenson's 1992 sci-fi novel "Snow Crash." The word has evolved over the years to describe immersive virtual worlds. These environments can be experienced on your computer on a 2D screen, but are best experienced using technology such as VR, AR, XR, MR, etc. This is where Facebook believes we/they are headed, and they are assembling a high-powered product team to get us/them there. Continue Reading →