What is the Metaverse?

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In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Continue Reading →

Is Meta Smarter Than Google?

Mark Zuckerberg wants to build an AI universal translator for Meta: "This is going to be especially important when people begin teleporting across virtual worlds and experiencing things with people from different backgrounds.” He's right, of course. Continue Reading →
Meta announced "Personal Boundary" for Horizon Worlds and Horizon Venues, which "prevents avatars from coming within a set distance of each other, creating more personal space for people and making it easier to avoid unwanted interactions." Continue Reading →
While reading this story on vice.com about Universal Music Group (UMG) -- the powerhouse label that represents Lady Gaga, Ariana Grande, and Jay-Z -- forming an NFT band made up of cartoon ape JPEGs “owned” by some guy, it has become clear that the NFT hype bubble has inflated beyond anyone's wildest expectations. Continue Reading →
Here's a headline from today's tech news: "Ethereum Game Axie Infinity Launches Ronin DEX, SLP Token Spikes 74% -- The Ethereum-based crypto game just added utility to its sidechain with the Katana DEX—and now its tokens are pumping." If you work in brand marketing, technology, media, or finance and you do not understand every word of the announcement above, it's time to level up. Continue Reading →

What is the Metaverse?

The metaverse is all the rage right now. Facebook believes so heavily in the metaverse that it plans to rename itself to tie into its metaverse-based future. Shelly Palmer talks with Bianca Peters and Raegan Medgie about what the metaverse is -- and why you should care. Continue Reading →

The Deepest Deepfake of All

The interviewer asked, "Is that image real"? There's no way to tell. "What about this video?" It's hard to say. "You can't tell if that's real or fake either." No. Not without analyzing it. "Well, what about the prose? Did a human write this sentence?" It's possible, but it would not surprise me to learn that it was machine generated. "What about the voice in the video?" It's sonically perfect. I'd say 60/40 it's a machine, but I'd need to hear a few more sentences to be sure. "So, what you're saying is that I can't trust my eyes or my ears?" Yes. That's what I'm saying. "Is this the end of truth?" Continue Reading →
Oculus Quest 2 users have a new space to explore: Horizon Workrooms, Facebook's vision for how we will do business in the metaverse. If you're worried that creating an avatar and doing business as a cartoon character isn't on-brand for you or your company, think again. Continue Reading →