Metaverse

I just read Nike Inc. v. StockX LLC, a 50-page complaint filed by Nike demanding that StockX (a used shoe seller) destroy all the Nike-branded NFTs it minted. Someone should tell Nike’s lawyers that an NFT is not an image, video, or audio file, but simply an immutable digital receipt of a transaction that references the location of the associated asset(s). Destroying the receipt has no impact on the intellectual property in question any more than throwing out a receipt from the grocery store has an impact on the items you purchased. Continue Reading →

I'm excited to invite you to the first Newhouse Advanced Media Lab Series event (April 13, 6:30 p.m. EST): "Engage-to-Earn: Paradigm Shift or Parlor Trick?" Continue Reading →

In the metaverse (meta: to describe, verse: egotistically short for universe), everyone lives their ideal lives, visits amazing places, hangs out with incredible people, and has photographic evidence to prove it. In a metaverse, every event is epic, so even mishaps are considered exceptional. How might this evolve? Continue Reading →

Mark Zuckerberg wants to build an AI universal translator for Meta: "This is going to be especially important when people begin teleporting across virtual worlds and experiencing things with people from different backgrounds.” He's right, of course. Continue Reading →

Meta announced "Personal Boundary" for Horizon Worlds and Horizon Venues, which "prevents avatars from coming within a set distance of each other, creating more personal space for people and making it easier to avoid unwanted interactions." Continue Reading →

Coinbase laid out its vision for crypto, NFTs, and the metaverse in a thoughtful blog post. I was excited to learn how the world's second largest crypto exchange is thinking about identity. Continue Reading →

While reading this story on vice.com about Universal Music Group (UMG) -- the powerhouse label that represents Lady Gaga, Ariana Grande, and Jay-Z -- forming an NFT band made up of cartoon ape JPEGs “owned” by some guy, it has become clear that the NFT hype bubble has inflated beyond anyone's wildest expectations. Continue Reading →

Here's a headline from today's tech news: "Ethereum Game Axie Infinity Launches Ronin DEX, SLP Token Spikes 74% -- The Ethereum-based crypto game just added utility to its sidechain with the Katana DEX—and now its tokens are pumping." If you work in brand marketing, technology, media, or finance and you do not understand every word of the announcement above, it's time to level up. Continue Reading →

Apple has been awarded a patent for inventing a way to use AR or VR headsets (glasses) to project images directly onto your retina. Continue Reading →

The metaverse is all the rage right now. Facebook believes so heavily in the metaverse that it plans to rename itself to tie into its metaverse-based future. Shelly Palmer talks with Bianca Peters and Raegan Medgie about what the metaverse is -- and why you should care. Continue Reading →