Jawbone just went belly up. Fitbit is on life support. The Quantified Self movement is busy measuring the last days of the fitness tracker fad; its 10,000 steps of fame are up.
When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it.
The pace of technological change is exponential and accelerating, and the results are hiding in plain sight. I call it “inconspicuous innovation” and it’s the top trend of 2016. Let’s have a look at some other macro trends that will be on display at CES.