New Myspace owners: ‘The internet is just really boring right now …’


Facebook may have won the social networking war, but Myspace is moving to a different battlefield under its new owner Specific Media, which acquired the site from News Corporation in June 2011. After a period spent rebuilding Myspace from the ground up, the company published a teaser video on Vimeo in September – unveiled via […]

Social Web

Shining a Light on Dark and Super Dark Social


(This content was originally posted on Keller Fay.) “Dark Social: We Have the Whole History of the Web Wrong.” That’s the provocative headline of Alexis Madrigal’s fascinating story in The Atlantic. The premise of the piece is that most marketing people assume that the social web equals Facebook, Twitter and other social networking sites. This assumption […]


Is Pheed the New Twitter?


Miley Cyrus seems to think so. As does Ashley Tisdale, David Guetta, Paris Hilton, Chris Brown, and thousands of others who have joined the site in a matter of days. So what is Pheed? In short, think of it as Twitter, with a business plan. We always hear of “the-next-greatest-idea” social network that thinks it […]


Video in 140 Characters?


According to Wikipedia, “Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as ‘tweets.’” Twitter’s brand personality is that of a service that allows us to communicate with each other in short, text-based messages. One could argue that […]