MediaBytes 08.30.2007

NEWS CORP. and NBCU have released more details about their upcoming joint venture into the online video business. The new company will be called “Hulu.” CEO Jason Kilar posted a message on the newly-launched Hulu.com, saying that the site will begin a “private beta” phase in October. The site includes artwork from several top shows... Continue Reading →

MediaBytes 08.09.2007

THE TELEVISION BUREAU OF ADVERTISING announced that ePort is set to launch this November. ePort is the open-standard electronic exchange for buyers and sellers of TV spots, supported by CBS Television Stations, E.W. Scripps, Gannett Broadcasting, NBCU Stations, and several other broadcasters. The full suite of online transactions will be available in March 2008. FACEBOOK... Continue Reading →

MediaBytes 06.29.07

NEWS CORP. and NBCU announced that Jason Kilar would be CEO of their joint venture into online video. During a conference call, News Corp. COO Peter Chernin backed off claims of a September release for the still-unnamed service, saying it “might not happen” in September. JAMAN, a P2P movie download company that focuses on indie... Continue Reading →

MediaBytes – 06.13.07

GOOGLE has added Placement Performance reports to AdWords, allowing advertisers to track the success of campaigns on specific sites in the Google Content Network. The addition came in response to advertiser requests for transparency and control over ad placement, and will allow advertisers to easily identify responsive audiences. BLOCKBUSTER has cut prices for its online... Continue Reading →
Netflix
According to Yahoo News:   Netflix, the world’s largest online movie rental service, today announced that it has surpassed three million subscribers, as U.S. consumers continue to respond enthusiastically to the company’s offering. Netflix entered 2005 with 2.6 million members. Since introducing online subscription DVD rental in 1999, the company has generated annual subscriber growth... Continue Reading →