According to a Nielsen report, "Streaming claims largest piece of TV viewing pie in July," we have reached the inevitable future I (and many others) predicted 17 years ago when I put pen to paper. Continue Reading →
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Nielsen has been part of the answer to most of these questions for as long as anyone can remember. Yesterday, the Media Rating Council (MRC), a third-party industry watchdog, officially suspended its accreditation of Nielsen. Said differently, the MRC no longer trusts some of Nielsen's numbers. Can you? Continue Reading →