I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.
Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible.
Dani Mathers looked up and saw a woman who aesthetically offended her. She had a thought … a silent, personal thought. A hackneyed, pop-culture meme came to her: “If I can’t unsee this then you can’t either.” It was so clever! So witty. She lifted her smartphone. It’s a bit catty, but it’s sooo perfect. A quick Snap. It’s funny, right? She was done typing the caption before she finished thinking. Well, mean/funny … but it’s OK. A quick tap. It was over in an instant -- Playboy Playmate Dani Mathers's thought unleashed on an unsuspecting world. Clearly, we now have all the tools we need to use our thoughts to destroy ourselves -- and they are more powerful than you probably imagine.
Here's what's going to happen. You are going to read this post up to the point where you agree with me or you don't. Then, either you will find something else to do or, if I have your attention, you will write a comment or an email that espouses your world view. This sounds great. Except it isn't.
The number of network-connected smartphones is racing toward 3 billion. What impact will it have on how we live our lives. Shelly Palmer talks about it with Kerry Drew and Juliet Huddy on Fox 5. Original Airdate: July 12, 2016