What, exactly, did Facebook, Twitter, Google, and other tech giants do to empower or enable bad actors (foreign governments, radical organizations, Russians) to influence the outcome of the 2016 elections? How did it happen? Who is to blame? How can we prevent it from happening again?
Facebook is under scrutiny for (among other things) allegedly selling political ads to the Russians, allowing people to set up fake accounts, and not properly monitoring the content posted by “fake” profiles. Wait. What?
I was going to write about a specific threat to brand marketing this week. But, considering the recent vicious attacks in London, I want to revisit a thesis about a specific threat from brand marketing.
Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible.
Dani Mathers looked up and saw a woman who aesthetically offended her. She had a thought … a silent, personal thought. A hackneyed, pop-culture meme came to her: “If I can’t unsee this then you can’t either.” It was so clever! So witty. She lifted her smartphone. It’s a bit catty, but it’s sooo perfect. A quick Snap. It’s funny, right? She was done typing the caption before she finished thinking. Well, mean/funny … but it’s OK. A quick tap. It was over in an instant -- Playboy Playmate Dani Mathers's thought unleashed on an unsuspecting world. Clearly, we now have all the tools we need to use our thoughts to destroy ourselves -- and they are more powerful than you probably imagine.