If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →
NBA
ESPN is going to pay a bunch of money to show pro basketball games on TV. But it is also going to show pro basketball games to people over the Web, without requiring them to pay for ESPN on TV. How’s it going to do that? It may not be quite sure yet. After the Continue Reading →
FCC
Federal officials killed the nearly 40-year-old rules Tuesday that kept some football fans from watching local teams on TV when stadiums don’t sell out. “It’s a simple fact the federal government should not be party to sports teams keeping their fans from viewing the game,” FCC Chairman Tom Wheeler said on Tuesday, adding that team Continue Reading →
Twitter and the NFL
While you’re sitting on the sofa watching your NFL team of choice take the field, you’re likely peeking at a mobile device for updates, too. If that’s the case, Twitter is looking to lend a hand this season with curated timelines for action around the league and game-specific options. In the #NFL timeline, you can Continue Reading →