Are you ready for networked TV?

With the debut of Thursday Night Football on Amazon last week, we passed by a major milestone on our journey from network to networked TV. Amazon enjoyed a record number of Prime signups (the actual number has not been disclosed), and they got their products and services in front of a gigantic audience. It was a big win for Amazon. Continue Reading →
Set to launch in early 2023, NFL Rivals will make you the General Manager of a fantasy NFL team as you compete against other GMs with their assembled player rosters and teams, building, leveling up and improving their lineup. In addition, you'll be able to own, collect, and trade non-fungible tokens (NFTs) of your favorite players through this play-and-own game experience. Continue Reading →

Crypto Accounting

A popular internet meme: On November 12, 2021, Odell Beckham, Jr. signed a deal with the Los Angeles Rams for $750,000, which he accepted in bitcoin (BTC). Continue Reading →
Online betting juggernaut DraftKings is placing a bet on Tom Brady's Autograph, as the two sides are partnering to build a new NFT marketplace. As always, content is king. Along with the Brady exclusive, the company has deals with other top athletes including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk, to name a few. Continue Reading →
I am pleased to announce a new Mark Cuban company that, once again, is both on trend and perfectly timed. NBA Low Shot, which you will find at nbalowshot.com, offers GIFs of the worst moments from NBA history as fake NFTs that you can pretend to own. Importantly, a GIF you download from NBA Low Shot is indistinguishable from a GIF you'd download that is tied to an NFT. Continue Reading →
If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →