Sports

Online betting juggernaut DraftKings is placing a bet on Tom Brady's Autograph, as the two sides are partnering to build a new NFT marketplace. As always, content is king. Along with the Brady exclusive, the company has deals with other top athletes including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk, to name a few. Continue Reading →

I am pleased to announce a new Mark Cuban company that, once again, is both on trend and perfectly timed. NBA Low Shot, which you will find at nbalowshot.com, offers GIFs of the worst moments from NBA history as fake NFTs that you can pretend to own. Importantly, a GIF you download from NBA Low Shot is indistinguishable from a GIF you'd download that is tied to an NFT. Continue Reading →

Whenever I'm asked about the fate of local TV, I always answer that as goes the next NFL deal, so goes TV. Well, as everyone with even the slightest interest in the subject already knows, the NFL/TV deal is done, and so is local TV. Continue Reading →

If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →

Bubbling around $5.6 million per unit, a Super Bowl commercial is about the most money you can spend on 30 seconds of airtime, and for good reason -- it's worth it. Continue Reading →

ESPN is going to pay a bunch of money to show pro basketball games on TV. But it is also going to show pro basketball games to people over the Web, without requiring them to pay for ESPN on TV. How’s it going to do that? It may not be quite sure yet. After the Continue Reading →

Federal officials killed the nearly 40-year-old rules Tuesday that kept some football fans from watching local teams on TV when stadiums don’t sell out. “It’s a simple fact the federal government should not be party to sports teams keeping their fans from viewing the game,” FCC Chairman Tom Wheeler said on Tuesday, adding that team Continue Reading →

Jumbotrons are cool, but Google Glass is even cooler. Continue Reading →

While you’re sitting on the sofa watching your NFL team of choice take the field, you’re likely peeking at a mobile device for updates, too. If that’s the case, Twitter is looking to lend a hand this season with curated timelines for action around the league and game-specific options. In the #NFL timeline, you can Continue Reading →

Patrick Willis, the San Francisco 49ers Pro Bowl linebacker, is in two places at once. He is posing for a photo with me at the 49ers museum at Levi’s Stadium, the NFL team’s new home in Silicon Valley, some 40 miles south of San Francisco. Simultaneously, he is on the other side of the complex Continue Reading →