MediaBytes 08.08.2007

NBCU plans to launch DIDJA.com early next year. The site is an on-demand advertising site, and will offer an archive of TV commercials,, movie trailers, and other branded content. It will offer brand-specific channels, featuring all commercials by one company. NBCU is hoping advertisers will eventually pay for prominent placement on the site. ESPN plans Continue Reading →

MediaBytes 07.30.2007

CW is preparing to launch its new “cwickie” ad format. On August 10th, during “Friday Night Smackdown,” ELECTRONIC ARTS will lead off three pods with a 10-second cwickie. In addition, EA will run a 60-second isolated spot near the start of the program, and a 90-second isolated spot near the end. All ads will lead Continue Reading →

MediaBytes 07.06.07

MICROSOFT has unveiled LiveStation, a peer-to-peer television broadcasting application. Built on the Silverlight platform, LiveStation will offer a major feature that Joost currently lacks: live TV. Microsoft is testing the application now, and a final version is due this October. NBC may stop creating original programming for Friday evenings, according to co-chairman Marc Graboff. In Continue Reading →

MediaBytes 06.28.07

 TUBEMOGUL, a video analytics company, has conducted a fascinating study of video sites to determine how viewers are counted. YouTube, Yahoo Video, and Metacafe were found to have strict counting requirements – generally requiring long views, and often ignoring multiple views from the same computer. AOL, MySpace, and Revver were found to have much Continue Reading →
ABC and ESPN have both signed a deal with Cox, which will offer hit shows on demand, but prevent users from skipping ads.  Top shows, including “Grey’s Anatomy,” will be available 12 hours after initial broadcast.  The deal includes a test of technology that will target ads to specific Zip codes and commercials that are Continue Reading →
National Academy of Media Arts & Sciences
Recognizing the New Digital Generation New York, N. Y. – The Board of Trustees of the National Academy of Television Arts & Sciences today voted unanimously  to authorize the formation of a new peer group, the National Academy of Media Arts & Sciences, open to current and new members of any of the 19 chapters Continue Reading →
OMMA
Get ready for two great conferences in March. First, meet me in Los Angeles on March 19th for OMMA. I’ll be moderating and hosting the Online Video track with Keynotes from Arianna Huffington of the Huffington Post and Jason McDonell, marketing director for Frito Lay’s Doritos brand (“Crash the Superbowl”). Then we’re off to San Continue Reading →
Optimum Triple Play
George Bernard Shaw once said, “Every profession is a conspiracy against the laity.” The media business is guilty as charged. I did not coin the phrase, “over the top,” but I did use it (with a brief explanation) in my column a couple of weeks ago. Apparently you do not have enough acronyms, portmanteaus and Continue Reading →

ESPN Mobile RIP

ESPN Mobile
On its Web site, ESPN Mobile says that it has “decided to change the direction of Mobile ESPN.” This is, of course, a euphemism for “sorry we tanked, your new phone may now be used as a paperweight or a very stylish tree ornament.” All kidding aside, the massive failure of ESPN Mobile provides a Continue Reading →
International CES
The most interesting thing about CES 2006 (The Consumer Electronics Show in Las Vegas) was my cab ride home from Kennedy Airport.  I struck up a conversation with my cab driver, and here’s what I learned. Amir Ramin, originally from Persia (the country we know as Iran) has been in the U.S. for over 22 Continue Reading →