NFL
The National Football League (NFL) announced in-game player tracking technology today for 17 stadiums for the 2014 season. And, while limited to a little more than half the buildings in the league, the NFL is doing things differently than other leagues. RFID tracking chips will be placed on every player at some point this season–two Continue Reading →
2014 World Cup
Both Twitter and Facebook say they’ve hit new usage records thanks to Sunday’s World Cup Final. Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII (245 million interactions). The Continue Reading →
MLB
Major League Baseball was among the first to embrace Apple’s iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year’s All-Star Game Continue Reading →
2014 World Cup
  Everyone knows you should drink plenty of fluids when playing sports, but hydration actually becomes an exact science when the pride of your nation is at stake during something like the World Cup. That’s why at this year’s tournament, Brazil’s soccer team is using specially-designed Gatorade bottles that track how much the players are Continue Reading →