Sports

2014 World Cup

Forget Germany: The World Cup’s Winners Were Facebook and Twitter

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Both Twitter and Facebook say they’ve hit new usage records thanks to Sunday’s World Cup Final. Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII (245 million interactions). The […]

MLB

Apple’s iBeacon Adds Interactive Attractions at MLB Stadiums

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Major League Baseball was among the first to embrace Apple’s iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year’s All-Star Game […]

WatchESPN World Cup

The U.S. vs. Germany World Cup Game Set a New WatchESPN Record

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The WatchESPN app (or site, or however you access it) was the way that many Americans were watching the US vs. Germany World Cup match on Thursday. So many, in fact, that the site had issues serving all of its users in the first half. Some folks, including me, couldn’t log on until many minutes […]

2014 World Cup

Brazil’s World Cup Water Bottles Track Hydration Levels

  Everyone knows you should drink plenty of fluids when playing sports, but hydration actually becomes an exact science when the pride of your nation is at stake during something like the World Cup. That’s why at this year’s tournament, Brazil’s soccer team is using specially-designed Gatorade bottles that track how much the players are […]

2014 World Cup

Warning: Don’t Give Personal Info to World Cup Instagram Accounts

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With World Cup fever in full swing, EA is expecting buzz from the event to drive players back into its hit FIFA soccer game series. It’s also touting FIFA Ultimate Team, an online companion service that lets players build their own fantasy sports-style teams for use in the game. One thing it’s not doing to […]