TV

If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →

Statistically, these next two weeks are some of the best for TV retailers. Everyone wants to watch the Super Bowl on a big beautiful set. Continue Reading →

The following is a step-by-step, how-to tutorial for would-be cord cutters. After you have completed each step, you will be able to call your cable or satellite provider and cancel all of your video subscriptions. Before we begin, you need to understand the following. Continue Reading →

One of the funniest moments of the last century went something like this. The year was 1995. I was at a cocktail party with some extraordinarily smart people, and we were talking about the newly launched cnn.com. During the conversation, one super successful, remarkably smart tax lawyer asked, "Is that available on Netscape?" Continue Reading →

There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →

Apple, Disney, WarnerMedia, and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. In a couple of weeks, you’ll have so many options to pay for content à la carte, you won’t really know where to start. Wondering what all this will cost? Forget your calculator, you’re going to need a spreadsheet. Continue Reading →

If you look at the numbers in a vacuum, Comcast is losing over 2,586 Pay TV subscribers every single day. At that pace, about a million subs will vanish in the next 12 months. Or will they? Continue Reading →

On Tuesday, Apple officially unveiled three new iPhones. The company also announced a new Apple Watch, a new iPad, and finally dated and priced Apple TV+ and Apple Arcade. Here’s what you need to know. Continue Reading →

In a rare show of bipartisan unity this past Wednesday, Republicans and Democrats on the House Oversight Committee expressed concerns over the rapid spread of facial recognition software used by technology companies. This should make you stop and think very long and hard about what your elected leaders do not understand about the world we live in. Continue Reading →

Courtesy of Black Friday/Cyber Monday pricing, I am the proud owner of a brand new, top-of-the-line 82” Samsung 4K TV set. It is huge, awesome, and amazing. The picture quality is breathtaking. You just run out of superlatives when trying to describe the viewing experience. There’s only one problem. The best 4K content is only available over-the-top (OTT). Regular TV viewers (cable TV customers and antenna users) are simply out of luck. Continue Reading →