Breaking the “TV” Law

The founders of Taiv had an idea: What if a sports bar owner could make an extra $500 every month by using technology to replace the commercials in TV broadcasts with commercials they sold themselves? It is an awesome idea. It is also a blatant theft of services. Continue Reading →

Are you ready for networked TV?

With the debut of Thursday Night Football on Amazon last week, we passed by a major milestone on our journey from network to networked TV. Amazon enjoyed a record number of Prime signups (the actual number has not been disclosed), and they got their products and services in front of a gigantic audience. It was a big win for Amazon. Continue Reading →

Television Disrupted

According to a Nielsen report, "Streaming claims largest piece of TV viewing pie in July," we have reached the inevitable future I (and many others) predicted 17 years ago when I put pen to paper. Continue Reading →

A Snag in Grand Streaming Loyalty Plans

Whenever someone is struggling with the multitude of streaming services available on their smart devices, someone inevitably starts to wax poetic about the convenience of cable and the good ol' days (which everyone complained bitterly about back then, BTW). Continue Reading →

Seth Green Could Use a Towel

Today is "Towel Day." In honor of Douglas Adams, author of Hitchhiker's Guide to the Galaxy, fans around the universe carry a towel. After all, a towel "is about the most massively useful thing an interstellar hitchhiker can have." Continue Reading →

Announcing ShellyPalmer+

Citing competition from Discovery+, Disney+, Paramount+, AppleTV+, and the advent of CNN+, we are excited to announce ShellyPalmer+. “Everyone else has a plus,” said Shelly Palmer, founder of the soon-to-be-launched service. Continue Reading →

The TV Audience Measurement Crisis

Nielsen has been part of the answer to most of these questions for as long as anyone can remember. Yesterday, the Media Rating Council (MRC), a third-party industry watchdog, officially suspended its accreditation of Nielsen. Said differently, the MRC no longer trusts some of Nielsen's numbers. Can you? Continue Reading →

Super Bowl Ads Are a Waste – And That’s a Good Thing

If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →