Nielsen has been part of the answer to most of these questions for as long as anyone can remember. Yesterday, the Media Rating Council (MRC), a third-party industry watchdog, officially suspended its accreditation of Nielsen. Said differently, the MRC no longer trusts some of Nielsen's numbers. Can you? Continue Reading →
If your business objective is awareness, the next time you are thinking about ditching TV, radio, or other broad reach (wasteful) advertising opportunities for a tightly targeted “addressable” campaign with “no waste,” consider the network effect. It is a powerful, valuable force multiplier. Continue Reading →
how to cut the cord - cord cutter
The following is a step-by-step, how-to tutorial for would-be cord cutters. After you have completed each step, you will be able to call your cable or satellite provider and cancel all of your video subscriptions. Before we begin, you need to understand the following. Continue Reading →
Netscape
One of the funniest moments of the last century went something like this. The year was 1995. I was at a cocktail party with some extraordinarily smart people, and we were talking about the newly launched cnn.com. During the conversation, one super successful, remarkably smart tax lawyer asked, "Is that available on Netscape?" Continue Reading →

People Hate Ads

Times Square
There’s an article in today’s New York Times with the title, “The Advertising Industry Has a Problem: People Hate Ads.” It says, “the advertising industry faces an ‘existential need for change,’ according to a blunt report published on Monday by the research firm Forrester. Now the agencies must ‘disassemble what remains of their outmoded model’ or risk ‘falling further into irrelevance,’ the report concludes.” Continue Reading →
streaming apps
Apple, Disney, WarnerMedia, and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. In a couple of weeks, you’ll have so many options to pay for content à la carte, you won’t really know where to start. Wondering what all this will cost? Forget your calculator, you’re going to need a spreadsheet. Continue Reading →