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GM lets Tiger go: MediaBytes with Shelly Palmer November 25, 2008

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If you are having trouble viewing our video player, check out MediaBytes on YouTube. General Motors ended its seven year relationship with Tiger Woods yesterday. GM, who is trying to drastically cut costs, ended the contact with the world’s most famous Golfer a year head of schedule. Analysts value Tiger’s contract with GM to be […]

Social Networking

Social Networking, Data Mining, Media and Privacy

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Had the pleasure Wednesday of seeing Michael Chin of Kickapps do a (kickass) presentation in my Digital Marketing class at Baruch’s biz school. He demonstrated not only how social media centered around a brand or organization can cultivate enthusiasm (and generally give an indicator of sentiment), but also how much mineable data there is about each participant […]