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Social Media

Boost Your Subscription Business With Social Media Savvy

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By the year 2015, more than 40 percent of media companies will employ subscription services to sustain their businesses, according to independent research group Gartner. This emerging business model of recurring revenue (also known as subscription billing) has yielded impressive results, particularly in the software as a service (SaaS) market. So how can businesses that sell SaaS […]

Twitter

Twitter Acquires Madbits to Boost Deep Image Learning

Twitter has acquired a stealthy computer vision startup called Madbits, which was founded by former New York University researchers. Clément Farabet and Louis-Alexandre Etezad-Heydari. Farabet is a protégé of Facebook AI Lab director and New York University professor Yann LeCun, while Etezad-Heydari was advised by Larry Maloney and Eero Simoncelli. The notice on the Madbits […]

2014 World Cup

Forget Germany: The World Cup’s Winners Were Facebook and Twitter

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Both Twitter and Facebook say they’ve hit new usage records thanks to Sunday’s World Cup Final. Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII (245 million interactions). The […]

Twitter Acquires AdTech Company TapCommerce for $100 Million

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Twitter announced on Monday that it’s acquiring mobile ad startup TapCommerce. Re/code’s Ina Fried broke the news about the acquisition earlier this afternoon, reporting that the deal price was $100 million. (Twitter declined to provide a price). TapCommerce helps mobile businesses retarget their ads, i.e., target ads based on previous user activity — something that’s […]

Twitter

Twitter’s Install and Engagement Ads Are Now Globally Available

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so on Monday it is making its latest move to build out that mobile advertising business with more products. Twitter is kicking off the global rollout of mobile app promotion ads — units […]