Twitter

2014 World Cup

Forget Germany: The World Cup’s Winners Were Facebook and Twitter

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Both Twitter and Facebook say they’ve hit new usage records thanks to Sunday’s World Cup Final. Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII (245 million interactions). The […]

Twitter Acquires AdTech Company TapCommerce for $100 Million

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Twitter announced on Monday that it’s acquiring mobile ad startup TapCommerce. Re/code’s Ina Fried broke the news about the acquisition earlier this afternoon, reporting that the deal price was $100 million. (Twitter declined to provide a price). TapCommerce helps mobile businesses retarget their ads, i.e., target ads based on previous user activity — something that’s […]

Twitter

Twitter’s Install and Engagement Ads Are Now Globally Available

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so on Monday it is making its latest move to build out that mobile advertising business with more products. Twitter is kicking off the global rollout of mobile app promotion ads — units […]

Twitter

Twitter is Testing a Feature to Let You ‘Retweet With Comment’

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Twitter is always testing something with users; this week, they have a couple visual experiments underway. Another new feature, which Mashable first noticed in a tweet sent by Twitter’s head of communications, Carolyn Penner, allows users more space to comment when they are retweeting another user. “Retweet with Comment” surfaces the retweeted message as an […]

SnappyTV

Twitter Acquires Live-TV Clipping Service SnappyTV

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Twitter has announced it’s acquiring live-TV clipping service SnappyTV, a platform used by broadcasters and rights-holders to edit and distribute snippets of live TV across the social sphere shortly after they’re first aired. Launched in 2010, San Francisco-based SnappyTV has been been partnering with the likes of FOX Sports, NBC Sports, CBS, HBO, and NBA. […]