Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible. Continue Reading →
Posts I've written about Twitter. Subscribe to my newsletter to make sure you don't miss anything.
Instagram recently announced the inevitable – it will transition away from its pure, lovable, chronological feed to an algorithmically calculated feed. There is all kinds of goodness in this simple idea. On the other hand, posts that the algorithm scores as "less interesting to you" (whatever that content may be) will be demoted or ultimately not shown. Free social at scale is an endangered species (this is not news). But with the Instagram transition, it is more endangered than ever.
Continue Reading →
Why is Twitter in real trouble? In a world that is becoming more and more connected every day, Twitter has done the unthinkable: it has shrunk. What's worse is that Twitter gets more free TV advertising than almost any other product or service which leaves two possibilities: (1) TV advertising does not work. (2) People don’t like the product. I’ll go with number 2. Here's why ... Continue Reading →
Shelly Palmer having a little fun with Rosanna Scotto and Greg Kelly talking about Periscope on Fox 5's Good Day New York. Airdate: October 20, 2015 Continue Reading →
The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name. Continue Reading →
I’m going to leave the punditry about Twitter’s management issues to Chris Sacca and others who have (and will) make suggestions about how to right the ship. What I would like to explore is a simple, obvious fact: Twitter is not a compelling consumer product. Continue Reading →
Imagine a hack that tricks Periscope or Meerkat into capturing whatever video is on your screen. Now, just create a new Twitter account and tell your social network to join you watching House of Cards on Netflix for free. Continue Reading →
Using Periscope behind the scenes at Fox 5. Continue Reading →
Here's the problem: millennials think social media is a place to have conversations. Incorrect. Social media is a place to begin conversations. Continue Reading →
If you want to succeed in 2015, you're going to have to build your online presence. Continue Reading →