Social Networking
Had the pleasure Wednesday of seeing Michael Chin of Kickapps do a (kickass) presentation in my Digital Marketing class at Baruch’s biz school. He demonstrated not only how social media centered around a brand or organization can cultivate enthusiasm (and generally give an indicator of sentiment), but also how much mineable data there is about each participant Continue Reading →
                   If you are having trouble viewing our video player, check out MediaBytes on YouTube. MICROSOFT (NASD: MSFT) will enlist JERRY SEINFELD for a new advertising campaign. The campaign seeks to divert attention from the popular “Mac vs. PC” commercials and universal panning of Windows Vista. Microsoft will spend $300 million on the campaign, which Continue Reading →
Barack Obama and John McCain
Back in 1960 the skills required to become President of the United States changed forever.  That was the year that John F. Kennedy debated Richard M. Nixon on national network television for the first time.  When reminiscing about Kennedy’s win, pundits love to cite that he was tanned, good looking, had great hair and had Continue Reading →