Fitbit
According to Reuters, Google has made an offer to acquire Fitbit. The report explicitly states that there is no certainty that the offer will lead to a deal. But think about this… what could Google/Alphabet be thinking? Google’s existing wearable strategy is not working. Fitbit’s wearable strategy is not working. WearOS requires more processing power and battery life than can be had in a smartwatch, so the user experience is awful (and I’m being kind).... Continue Reading →