Making Sense of Streaming

Streaming Offerings
You want to cut the cord. You want to take advantage of this brave new video world. You are excited about all the new shows. Just how many video streaming services do you need to pay for? What is on each? Which is best for you? How do you make sense of the streaming universe? Once you get over Streaming Sticker Shock, you’ll want to develop your streaming service strategy, and here’s how to think about it.... Continue Reading →
streaming apps
Apple, Disney, WarnerMedia, and just about everyone who can configure a streaming server is getting into the direct-to-consumer (DTC) content business. In a couple of weeks, you’ll have so many options to pay for content à la carte, you won’t really know where to start. Wondering what all this will cost? Forget your calculator, you’re going to need a spreadsheet.... Continue Reading →
Angry Mob YouTube
They say that if you ask the wrong question, you are guaranteed to get the wrong answer. Asked as, “Can YouTube ever be brand safe?” the answer is no. There is no possible way to make YouTube, or any environment that relies so heavily on user-generated content (UGC), 100 percent brand safe. Asked as, “Is YouTube safe for my brand?” is a better question, and it is the proper lens for any serious marketing discussion. ... Continue Reading →

The Race to 5G Supremacy

Shelly Palmer
Shelly Palmer and Richard Quest discuss the race to 5G domination, major brands pulling ad's from YouTube, and Nike's share descent on CNN’s Quest Means Business. Original Airdate: February 21, 2019... Continue Reading →
Samsung Q8FN
Courtesy of Black Friday/Cyber Monday pricing, I am the proud owner of a brand new, top-of-the-line 82” Samsung 4K TV set. It is huge, awesome, and amazing. The picture quality is breathtaking. You just run out of superlatives when trying to describe the viewing experience. There’s only one problem. The best 4K content is only available over-the-top (OTT). Regular TV viewers (cable TV customers and antenna users) are simply out of luck. ... Continue Reading →

CES 2015 Wrap Up

I loved CES this year. (The 2015 International CES®). Everything about it was interesting, awesome and inspiring, except... the traffic, the shuttle queues and the cab lines. Here's a quick, very short list of things that got my undivided attention this year.... Continue Reading →