YouTube added a politics channel to its site that will showcase campaign ads, speeches and other relevant political content. YouTube has a history of working with politics, hosting a Democratic debate with CNN in 2007 and the Fox News Republican debate earlier this year. The channel will give users a “holistic view” of what politics Continue Reading →
Yahoo!, the last traditional media company, is in deep trouble. Just like AOL, MSN and – dinosaurs founded in a time where media agencies had to manage scarcity. The Yahoo! Homepage used to be part of a digital media plan just like buying commercials during the NFL season for beer brands. Two things changed: Continue Reading →

MediaBytes 11.07.2007

FACEBOOK officially unveiled a multi-faceted ad system that taps into user referrals and exploits the site’s “social graph.” The system allows brands to establish company profiles on the network. When a user interacts with a company page, the activity (and a display ad) will be reported virally to that user’s network via news feeds. Beacon Continue Reading →