Top Stories
What is Pintrest and How Do I Use It?
In just a few months, Pinterest has blossomed from a little-known Internet start-up into an online force, adding millions of users over the course of … [Read More...]
This Won’t End Well: Toyota Connects With Nintendo DS For In-Car Navigation Interface
For some inexplicable reason, Nintendo and Toyota have teamed up to turn the Nintendo DS into a navigational remote control, thereby allowing drivers … [Read More...]
Verizon to Kill Unlimited Data Plans for Existing Subscribers
Verizon Wireless subscribers who have held onto their $30-a-month unlimited data plans will soon be forced to upgrade to a new tiered offering the … [Read More...]
Next iPhone will have 4-inch screen: report
Apple plans to use a larger screen on the next-generation iPhone and has begun to place orders for the new displays from suppliers in South Korea and … [Read More...]
Featured Writers
The Advent of Word-of-Mouth Advertising
Originally posted at Keller Fay. As far as we have been able to determine, the phrase “Word-of-Mouth Advertising” was coined by Ernest Dichter who, in 1966, published an article in the Harvard Business Review entitled, “How Word-of-Mouth Advertising Works” Dichter was a psychologist … [Read More...]
A Futurist’s Personal Technology
Read the full story at Davide Houle. I am frequently asked about what technology I carry and use. This is due in large part because I am a futurist and to many people technology and the future are close to synonymous. That of course is not wholly true, but certainly understandable as it … [Read More...]
Media Sales Executives: Hurry, Buy This Book
Originally posted at Media Biz Bloggers. When I became VP of Sales Strategy and Development at AOL’s Interactive Marketing division in 1998, I was asked to become active in a membership that the division had in the Sales Executive Council (SEC), part of the Corporate Executive Board. I … [Read More...]
Annals of Oprah: Why OWN isn’t Working
Originally posted at TV HOWL. Oprah Winfrey’s OWN isn’t working for the simple reason that Oprah herself seems passé. Why opine on this subject today? Because the news is all over the place that losses are mounting at OWN. Among other places, a front-page story in the Wall Street … [Read More...]
Social Marketing: Past is Prologue
Originally posted at Keller Fay. On May 22, my new book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace will be published. Coauthored by Brad Fay, it is a book about the hugely important social wave that is rolling across the world of business today. But … [Read More...]
