Helping business leaders drive AI transformation.

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Amazon
Meta
Mastercard
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Coca-Cola
Charter
Marriott
NHL

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Fox 5's Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, and marketing. Subscribe to our newsletter to make sure you don't miss anything.
Opus 4.7 is Great (with One Small Issue)

Anthropic released Claude Opus 4.7 on Wednesday with impressive numbers: 10.9 percentage points higher on SWE-bench Pro (the gold-standard coding test), 3x more production tasks resolved on Rakuten’s benchmark, 98.5% on visual acuity up from 54.5%, and state-of-the-art scores on finance evaluations. For devs, this is a genuine step forward. For consumers, the story is a bit different. Continue Reading →

Adobe’s AI Assistant Just Became Your Creative Director

Adobe just launched Firefly AI Assistant, a conversational agent that orchestrates tasks across Photoshop, Premiere Pro, Lightroom, and Illustrator using natural language commands. Instead of switching between applications and navigating menus, you can tell the assistant to resize images for social media, color-grade footage to match brand guidelines, or generate logo variations. It coordinates the work across whatever Adobe tools the task requires. Continue Reading →

Chrome Turns Your AI Prompts into One-Click Tools

Google just launched Skills in Chrome, which converts your AI prompts into reusable one-click tools. Instead of retyping "make this recipe vegan" across multiple food sites, you save it as a Skill and run it instantly on any page. You can also share these custom workflows or grab pre-built ones from Google's Skills library. Continue Reading →