Every crisis needs a villain. The advertising crisis is no exception. Some want to blame ad networks, others want to blame programmatic pricing tools, and still others believe that bad coding is at fault. Page load times are an obvious villain, but maybe we should blame the evildoers who clutter our world with massive amounts of interruptive, unwanted ad fodder. In practice, there are a number of easily identifiable tactical and executional factors contributing to the industry's existential crisis. Sadly, even if the industry could solve all of them, the effort would do very little, if anything, to correct the misalignment of outcomes and incentives that are the root of ad evil.
Essays and videos on technology, media, marketing and politics.
Perhaps a better title for this article would be "TiVo BOLT – For People Who Love to Be Informed, Enlightened and Entertained by Watching Free Over-the-Air Television or IP-Delivered Traditional Television Content Through a Set-Top Box Rented from a Cable, Satellite or Telco, but Hate the Commercial Advertisements that Subsidize the Content." No matter how you spin this, the TiVo BOLT is a referendum on the state of the commercial television business. After all, you don't really hate TV; you really hate TV commercials. You probably also hate the experience of trying to get all of your content to play on your big-screen TV. This is all about to change.
Apple's iOS 9 (the new iPhone operating system) contains a very special feature that enables third-party app developers to develop Ad Blocking tools. These tools, which have been around for PC-based web browsers for years, are probably better described as "content blocking" because they allow you to block all kinds of noncommercial stuff (also because there is a heated debate as to whether or not ads are "content"). Pundits and students of the commercial advertising business have identified this technological achievement as the beginning of the end of days. Others cite history and say the industry will get past the problem. After all, content blocking is not new; it's just newly relevant. Right?
A homemade digital clock and a homemade bomb might share several component parts. Both devices might include a timing circuit, a display, a power supply, some switches, a radio (WiFi, Bluetooth or RF), a bunch of wires and some kind of housing or case. There are, however, some nontrivial differences. As a rule, homemade digital clocks do not contain detonators or explosives. That said, a time bomb needs a timer, and a homemade digital clock would do that job nicely. So could you tell the difference between the two devices? Could you tell a clock from a bomb?
I just scheduled an appointment at my local Apple Store to purchase an iPhone 6s Plus on September 25th using Apple's new iPhone Upgrade Program. It's right for me, but is it right for you? And, is it good or bad for the carriers?