A glut of group-buying coupon sites entering the market has required small businesses to grow weary of daily deals. Sites likes Groupon.com take 50% of all coupon sales often leaving shops with zero or negative profits, but intense competition has given them the leverage to negotiate. Niche coupon sites can offer better payoffs and contracts and retailers are catching on. Read the full article at WSJ.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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