Visa is trying to move towards new card technology where embedded computer chips make it nearly impossible to counterfeit. The hard part is convincing merchants to install the more secure card readers. Security has a cost, but no one wants to pay for it. Read the full article at WSJ.com
Visa Looks to Make Cards Counterfeit-Proof
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).