Yahoo, MS, AOL Form Alliance vs. Google Advertising

google-adwords

Google AdWords

Yahoo, Microsoft and AOL are teaming up to give Google a run for its advertising dollars. The three companies are banding together to sell ads on each other’s sites to better compete with Google’s AdWords dominance. The alliance could help even the playing field, or just get scrutinized for being anticompetitive itself. Read the full article at WSJ.com

Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

  • Billy James

    In other news: oysters, yohimbe bark, and Enzyte have formed an alliance against Viagra. Good luck with that.