Yahoo, Microsoft and AOL are teaming up to give Google a run for its advertising dollars. The three companies are banding together to sell ads on each other’s sites to better compete with Google’s AdWords dominance. The alliance could help even the playing field, or just get scrutinized for being anticompetitive itself. Read the full article at WSJ.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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