It’s no secret that people are consuming media on all sorts of devices, but how many use a mobile platform to get their content? A recent ComScore survey found that 7% of all digital traffic in the U.S. comes from those using smartphones and tablets. As of August 2011, Over 116 million people used mobile devices to access the web.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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