Zynga has relied on Facebook and mobile platforms for its games, but announced that it’s working towards an independent platform. The company will make its games available online and on smartphones by using HTML5. While Zynga’s partnership with Facebook is mutually beneficial, offering games outside of the social network opens up more avenues for revenue. Read the full article at WSJ.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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