Apple is making changes to its advertising platform in hopes to attract more marketers. Apple has reduced the minimum commitment to $400,000 and will offer training programs for interest buyers. Despite the compromise, advertising in Apple prison still has a high cost of entry. Read the full article at WSJ.com
Apple Makes Changes to iAds
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).