Twitter to Allow More Targeted Advertising

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After announcing they would allow advertising on the mobile platform, Twitter has now announced a plan to offer more options to advertisers. You may begin to notice more ‘Promoted Products’ that are based on your interests and device. Read the full story at TechCrunch

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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