Are you really going to buy high-fashion clothing online? Couture dresses, designer suits? Amazon thinks so. The world’s most famous online retailer has signed up a whole bunch of high-end designers including Michael Kors, Vivienne Westwood, Catherine Malandrino, Jack Spade and Tracy Reese, and it’s looking for more. Why now? It’s about money of course. Shipping a $5 dollar cable or selling a $1,500 designer dress costs Amazon about the same – so, according to Amazon CEO Jeff Bezos, “gross profit dollars per unit will be much higher on a fashion item.” So should you expect deep discounts on your favorite designer fashion on amazon? Nope. Mr. Bezos says amazon’s fashion biz is not about selling clothes at deep discounts, but at prices that will keep the designer brands happy. Will that make you happy?
Shelly Palmer Radio Report – May 10, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).