Since its inception one year ago today, the most familiar critique of Google+ has been Google’s sign-up strategy. As users face prompts from many of Google’s popular existing properties to upgrade their accounts to include Google+ profiles, it has felt like more of a strong-arm approach than a welcome invitation. There’s a better, more personal approach. And Google may have just found it. First unveiled at the I/O developer conference on Wednesday, the Events feature allows Google+ users to send out customized invitations to their friends both on and off the Google+ platform. Read the full story at All Things D.
Google’s Social Trojan Horse? Google+ Events
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).