A British judge ruled Wednesday that Apple must run ads in U.K. newspapers saying that Samsung Electronics didn’t copy designs for its iPad – the jurisprudential equivalent of ordering a pupil to write “I will not engage in spurious patent battles” on the blackboard 10,000 times. But new research on online ad campaigns on Yahoo suggests the punishment the judge doled out might help Apple more than hurt it. To get a sense of how consumers respond to online ads, economists Randall Lewis and Dan Nguyen looked at days when Yahoo had sold the main ad on its front page as a split, with two different ads alternating throughout the day. Then they looked at how differences in the ads consumers happened to see affected subsequent Internet search behavior. Read the full story at the Wall Street Journal.
Galaxy v. iPad: When Advertising Boosts Your Competitor
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).