Using The Cools for the first time is a lot like peeking into the closet of your favorite fashion icon. You’ll want one of everything. The Cools is an online shop for design-conscious consumers. Signing onto the platform takes a few steps since it’s a tailored experience. A series of quick multiple choice questions decides who you’ll be initially following. Your personal feed will fill up with Fashion, Design and Arts items being sold by boutiques, stylists and individuals you’re following. Product recommendations will also show up in the main feed. The Cools launched on June 27 and was dreamed up by French entrepreneur Olivier van Themsche. Traditional ecommerce sites were not built for the discovery and purchase of clothing and lifestyle products, van Themsche says. Shops like eBay and Amazon lack curation, design and the social element. Read the full story at Mashable.