According to unnamed sources, Apple is planning the biggest overhaul of iTunes since its debut in 2003. The changes are expected by the end of the year and are intended to improve ease of access across all Apple devices, by integrating more closely with iCloud. The new iTunes will also make it easier to share media between users. The past few years have brought huge changes to media ownership and sharing. Where Apple was once rulued, services like Pandora, Spotify and Amazon Prime have soared in popularity, by offering streaming media for free or at a very low cost. iTunes has also been criticized in the past for organizing files poorly; where it once only had to organize music, iTunes now has to deal with television, movies, podcasts, books and apps. I say it’s about time. If Apple is going to force its customers into a service, they’d better keep it fresh.
Shelly Palmer Radio Report – July 02, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).