Tablets vs Books
Paper-based books aren’t in any danger of becoming vinyl record-style novelties anytime soon, but Gartner says that they’re increasingly being read less frequently in favor of digital books read on tablets. Gartner analyst Carolina Milanesi says that a new survey conducted by her firm shows that “more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.” To break it down survey, she explained that “one in three respondents used their media tablets to read a book, compared with 13% for mobile PCs, and 7% for mobile phones.” Gartner analyst Meike Escherich says that despite the success of tablets as media consumption devices it’s unlikely that paper will go away anytime soon, although she did say that “it is clear that the ‘less-paper model’ is the new reality.” Read the full story at Boy Genius Report.
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