When Twitter went down on June 21 and now on July 26, a fissure was opened in the fabric of the digital universe but life went on. For those few hours, most of the 500 million or so people who use Twitter paused, briefly discussed life without Twitter with their friends and colleagues. They may have posted some comments on Facebook to pass the time but they found ways to fill the empty space left by Twitter with other activities. For publishers, marketers and self-promoters, however, Twitter downtime translates into financial loss, especially for those who use Twitter’s promoted tweets to promote their businesses and products. Read the full story at CNET.
The cost of Twitter downtime
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).