The streaming of the Olympic games may be popular among viewers, but not so much at Netflix. Netflix streaming dropped 25 percent in the U.S. on Sunday, according to data from Procera. Sunday was the day that streaming of the London Olympics by TV networks reached a peak as high as 34 percent of all bandwidth. The rate of streaming also jumped by more than 100 percent over the previous two days. Put two and two together, and Netflix is being hammered by the Olympics, at least in the U.S. Netflix streaming in Canada remained at its usual level. Read the full story at CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.