Olympics Generated 150 Million Tweets

London 2012 Olympics
London 2012 Olympics
London 2012 Olympics

The 2012 Olympics in London generated 150 million tweets and Jamaican sprinter Usain Bolt ran away with a big share of them, according to Twitter. The social network, assessing the 16-day event, found that Bolt’s 200m and 100m races prompted the most chatter during the Games. The former netted more than 80,000 tweets per minute while the former generated more than 74,000 TPMs as they’re known in Twitter’s headquarters. Among the other highlights: Andy Murray’s gold medal in the men’s tennis singles: 57,000+ TPM; Jamaica wins gold, sets world record in the 4×100 relay: 52,000+ TPM; Team USA beats Spain, wins gold in men’s basketball: 41,000+ TPM. Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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