Mitt Romney’s campaign has officially become the first political campaign to buy a trending topic on Twitter. There are several ways you could look at this: 1. Romney 2012 fears that, come Thursday night—which is the last night of the RNC and when the trending topic is set to go live—the GOP nom’s campaign will still need an added boost to achieve social relevancy. 2. Mitt Romney is patently unaware of how trends work—which is organically, not by the dollar. 3. Mitt Romney really likes Twitter and wants to set a trending topic precedent in his bid to become president. Read the full story at Gizmodo.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Romney 2012 Becomes First Political Campaign to Buy a Twitter Trending Topic" by @ShellyPalmer
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