If you use Klout, the online service that measures your social media influence, you may have noticed a big change in your score this week. That’s because it has finally made some much-needed changes to its analytics. Since it became popular, the company has taken a lot of heat for the way it measures its users influence. Their methods created scores that often didn’t reflect a person’s overall influence in the world. For example, when I first started paying attention to my Klout, my intern’s score was higher than mine. It wouldn’t matter except some people take Klout very seriously. Klout’s revamped scoring system does its best to measure not just social media influence, but real world influence, by taking into account things like your job title on LinkedIn and whether or not you have a Wikipedia page. It also pays attention to who you are interacting with on social media, awarding a higher score for interactions with people who have high Klout.
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