Brands on social media platforms are trying harder to get your attention every day and Twitter and Facebook have announced some new products to lend them a hand. Twitter has unveiled “interest targeting” a product that lets advertisers get promoted tweets out to a larger audience. In the past, promoted tweets were only seen by followers of the brand and users similar to those followers. Now, Twitter will provide advertisers with 350 interest categories to choose from when promoting and Tweet. Twitter will decide which users fit into which categories, and in turn, who will see what promoted tweets. On the Facebook front, advertisers will now be able to find customers who’ve already used their service, using phone numbers and email addresses. Don’t worry – Facebook will not be collecting any extra data or sharing your information with businesses who don’t already have your information. It is simply providing tool to allow businesses to more easily find people they’ve done business with before.
Shelly Palmer Radio Report – August 31, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).