Twitter announced Thursday new targeting options for its Promoted Tweets and Promoted Accounts products that let advertisers display ads based on people’s ‘topical interests’. The new targeting options will let advertisers deliver promoted accounts and tweets to users with interests that will, hopefully, match up more closely with the content in the ads. The targeting comes in two flavors. First, there’s a broadly applied categorical interest selector, as seen in the screenshot below. This lets advertisers pick from 350 different arenas of interest for Twitter users. Read the full story at The Next Web.
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