Apple did not announce a subscription iTunes access model – which has been mooted by the Wall Street Journal and New York Times – along with iPhones and iPods on Wednesday. And that’s just fine. Such a move, when it happens, will redefine the industry forever – but Apple, and music, can afford to wait. Pay TV-like subscription access to unlimited content is the hot new consumer furrow being ploughed by the likes of Netflix, Spotify, Rhapsody and more. Ethan Kaplan, a Warner Music Group technology SVP until 2011, says: “When Apple goes subscription streaming, it won’t be a surprise. Apple has had a subscription product ready for a while.” Read the full story at Paid Content.
Apple can pick its moment to re-invent music again
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).