Apple
Apple did not announce a subscription iTunes access model – which has been mooted by the Wall Street Journal and New York Times – along with iPhones and iPods on Wednesday. And that’s just fine. Such a move, when it happens, will redefine the industry forever – but Apple, and music, can afford to wait. Pay TV-like subscription access to unlimited content is the hot new consumer furrow being ploughed by the likes of Netflix, Spotify, Rhapsody and more. Ethan Kaplan, a Warner Music Group technology SVP until 2011, says: “When Apple goes subscription streaming, it won’t be a surprise. Apple has had a subscription product ready for a while.” Read the full story at Paid Content.
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