Apple’s Map apology: Humble, plugs other services, good enough

By: on 9.28.12
Apple

Apple

Apple CEO Tim Cook delivered an apology over the iOS Maps quality and took things a bit farther by plugging other apps from Bing, MapQuest, Waze and Web services from Google and Nokia. That’s a fair dose of humility for Cook and Apple that will probably win it some goodwill against disgruntled customers, who incidentally are still buying iPhone 5s at a rapid clip. Cook said Apple was “extremely sorry” for customers’ iOS 6 Maps frustration. He noted that Apple had to create Maps from the ground up, but never addressed why. We all know the why anyway: Apple and Google compete and were trying to get an advantage. Read the full story at ZDNet.

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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