Build-a-Bear Workshop
If little Johnny thought Build-a-Bear had nothing for his tech-savvy toddler sensibilities, he’d better think again. The plush toy-seller has just launched a new high-tech store concept that it hopes will help re-engage children otherwise distracted with tablets, phones and game consoles. The new additions include a 55-inch interactive digital sign out front, with touchscreen and Kinect functionality, complete with unlockable content via barcodes. Once inside, four Samsung SUR40 smart tables loaded with custom software offer a range of different parts of the teddy-making process. Read the full story at Engadget.
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