European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition — such as clickable Facebook Like buttons and photo galleries — is tapping into Microsoft’s Xbox Kinect gesture-based controller to push into the connected TV space. Brainient already sells its BrainRolls product for viewing video ads on computers, smartphones and tablets — its system automatically tailors the ad to the type of screen it’s being viewed on, and can therefore offer advertisers the ability to run what is effectively the same campaign across a variety of devices. Read the full story at Tech Crunch.