Apple’s Passbook has only been out for a few days, but so far retailers at least are embracing it. The app, which lets users store and retrieve coupons and loyalty cards from their favorite brands, was released as part of a software update (iOS 6) for Apple’s mobile and tablet devices. It comes pre-installed on iPhone 5 smartphones, which went on sale Friday morning. On Thursday, Target populated Passbook with 10 offers. Customers can browse offers and redeem them at checkout using a scannable bar code store in Passbook. Read the full story at Mashable.
Gap and Target Offer Swag, Discounts With Apple’s New Passbook
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).