Justin Bieber
Justin Bieber
Justin Bieber

NFL player TJ Lang gained widespread attention online for a pair of viral tweets he sent about the NFL officiating crisis. But, like the rest of us on social media, he’s got nothing on Justin Bieber. This tweet was posted by Bieber on Wednesday, and has since gained more than 200,000 retweets on the social network: “RIP Avalanna. i love you”. The pop star’s tweet references six-year old Avalanna Routh, who died of cancer Wednesday. Routh was known to fans as Mrs. Bieber after a widely publicized meeting she had with the pop star — the result of a Facebook campaign to connect with her idol as she battled a rare childhood illness. Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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