Continuing its rebranding quest, Microsoft announced on its Windows Blog that Windows Phone’s Marketplace will be renamed “Windows Phone Store” to match the upcoming Windows 8 app store, aptly called Windows Store. The change isn’t only in name, though. Along with the rebrand, Microsoft will be rolling out new updates that’ll make the Windows Phone Store easier to find apps thanks to improved search options and smarter app lists (there are now lists for “Top Free” and “Top Paid”) that now filter out racier content. Read the full story at Boy Genius Report.
Microsoft’s new Windows Phone Store replaces Marketplace, adds much-needed tweaks
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).